@article{oai:saijo.repo.nii.ac.jp:00000120,
 author = {鄭, 舜玉 and JUNG, Soonok},
 issue = {24},
 journal = {埼玉女子短期大学研究紀要, Bulletin of Saitama Women's Junior College},
 month = {Sep},
 pages = {73--88},
 title = {小売業態のポートフォリオ戦略ー顧客生涯価値から顧客生活価値へー},
 year = {2011},
 yomi = {チョン, スンオク}
}