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小売業態のポートフォリオ戦略ー顧客生涯価値から顧客生活価値へー
https://doi.org/10.15115/00000106
https://doi.org/10.15115/000001063adedd3e-829e-419a-aaf0-ad220db51cba
名前 / ファイル | ライセンス | アクション |
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鄭 (775.0 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-09-07 | |||||
タイトル | ||||||
タイトル | 小売業態のポートフォリオ戦略ー顧客生涯価値から顧客生活価値へー | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Devising the Retail Format Portfolio-Keeping CLSV rather than CLTV in Mind | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.15115/00000106 | |||||
ID登録タイプ | JaLC | |||||
著者 |
鄭, 舜玉
× 鄭, 舜玉× JUNG, Soonok |
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書誌情報 |
埼玉女子短期大学研究紀要 en : Bulletin of Saitama Women's Junior College 号 24, p. 73-88, 発行日 2011-09 |
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出版者 | ||||||
出版者 | 埼玉女子短期大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0915-7484 |